Affiliate marketing and external partnerships
- Monetization
- TikTok Affiliate: how to log in without followers
- How to write to brands, don't be shy, and it will work. What to write in a sentence-template
- Where to Find Affiliate Offers and UGC Opportunities
- Rizab, ClippIt: networks that pay for videos
- Servers with ready-made influencers and clip rights
Monetization Methods on TikTok
TikTok offers ample opportunities for monetization, whether through affiliate marketing, selling digital products, TikTok Shop, or dropshipping. The key is to align your strategy with your content and audience. With creativity, consistency, and a touch of business savvy, your TikTok account can become a substantial source of income.
You've likely heard of people earning significant sums on this platform — tens, hundreds of thousands, even millions monthly. It might seem that becoming a major influencer is the only way to achieve such success.
You've likely heard of people earning significant sums on this platform — tens, hundreds of thousands, even millions monthly. It might seem that becoming a major influencer is the only way to achieve such success.
- However, there's another path.You can generate income with or without appearing on camera. It's about building your TikTok presence, growing a following, and smartly monetizing your content.
Affiliate Marketing
Affiliate marketing on TikTok isn't a quick-fix solution; it requires patience, persistence, and strategic thinking. The beauty of it? You're in control. Choose the products, create the content, and reap the rewards.
This approach doesn't mean you need to develop your own products. Instead, you select existing ones and integrate them into your content. By doing so, you earn a commission on sales through affiliate links.
This approach doesn't mean you need to develop your own products. Instead, you select existing ones and integrate them into your content. By doing so, you earn a commission on sales through affiliate links.
It's a win-win: your audience discovers great products, and you get rewarded for your recommendations.
Why is affiliate marketing a popular choice on TikTok? Because it focuses on creativity and reach, not your personal brand. You can be the mastermind behind the scenes, orchestrating success without being in the spotlight.
- Go to your Profile (bottom right corner)
- Tap the three lines (☰) in the top right corner
- Select “Creator Tools”
- Scroll down to find the “Monetization” section
- (It may include options like Creator Fund, TikTok Shop, Series, or Gifts)
It's a win-win: your audience discovers great products, and you get rewarded for your recommendations
Example of how product links appear on TikTok
- Finding the Right ProductsThe key to successful affiliate marketing is selecting products that resonate with your audience. Look for items that align with your content theme and interests.
- Setting Up Affiliate LinksOnce you've chosen your products, the merchant will provide you with unique affiliate links. These links are crucial for earning commissions.
If a video about a specific product goes viral, include the link in your bio and description. Many people are already making money through affiliate marketing on TikTok.
- Promoting Products EffectivelyYour content should naturally incorporate the products you promote. Whether it's a creative unboxing, a how-to guide, or a product comparison, make your content engaging and valuable. Authenticity is essential for building trust with your followers.
product links on TikTok
What Products Can You Promote?
The best affiliate products are those your audience will genuinely find useful or desirable. Think about your niche:
- Beauty & Fashion: Makeup, skincare, hair tools, clothing, accessories.
- Tech & Gaming: Gadgets, software, online courses, gaming gear.
- Fitness & Wellness: Workout apparel, supplements, fitness apps, healthy food.
- Home & DIY: Decor, organization tools, craft supplies, smart home tech.
- Finance (with caution & compliance!): Budgeting apps, educational finance courses.
- Travel: Booking sites, travel accessories, language apps.
- Hobbies (e.g., Art, Music, Pets): Specific supplies, courses, pet products.
- Digital Products are Great Too: E-books, templates, software, online courses often have good commissions.
Where to Find Affiliate Programs & Offers
Here’s a rundown of platforms where you can discover products and services to promote:
Specialized Platforms for Creators:
- Large Affiliate Networks (Many Brands in One Place):
- Amazon Associates: Huge range of physical products. Easy entry.
- ShareASale: Diverse merchants (fashion, home, tech, services).
- CJ Affiliate (Commission Junction): Many well-known global brands.
- ClickBank: Strong focus on digital products (courses, e-books).
- Rakuten Advertising: Access to major retail brands.
- Direct from Brands: Check brands' websites directly (look for "Affiliate Program" or "Partners" in the footer). Many companies, especially in software (SaaS) and e-commerce, run their own programs.
Specialized Platforms for Creators:
- LTK (LikeToKnow.it): Popular for fashion, beauty, and lifestyle influencers.
- Skimlinks / Sovrn //Commerce: Can automate turning product mentions into affiliate links.
- TikTok Creator Marketplace (If eligible): Can sometimes feature brand campaigns that might have an affiliate-like component or lead to direct deals.
product links on TikTok
TikTok Affiliate: how to log in without followers
TikTok Affiliates are content creators who collaborate with brands and promote products or services on TikTok through special links. For this, they receive a commission from sales
Many people think that you need thousands of subscribers to participate in TikTok Affiliate - this is a mistake! Now TikTok has greatly simplified the entrance to the affiliate program.
Many people think that you need thousands of subscribers to participate in TikTok Affiliate - this is a mistake! Now TikTok has greatly simplified the entrance to the affiliate program.
You can also do it without subscribers.
The key to success on TikTok lies in creating dynamic, engaging content and fostering genuine interaction with your audience. The platform offers a unique opportunity for users, even newcomers, to generate income through the TikTok Shop affiliate program.
Here's how it works: craft compelling videos featuring products from TikTok Shop, include an affiliate link, and watch as a percentage of the sales generated through your link flows directly into your pocket.
If you're eager to join the TikTok Affiliate Program, here's how to get started.
The key to success on TikTok lies in creating dynamic, engaging content and fostering genuine interaction with your audience. The platform offers a unique opportunity for users, even newcomers, to generate income through the TikTok Shop affiliate program.
Here's how it works: craft compelling videos featuring products from TikTok Shop, include an affiliate link, and watch as a percentage of the sales generated through your link flows directly into your pocket.
If you're eager to join the TikTok Affiliate Program, here's how to get started.
The beauty of TikTok Shop is its diverse and ever-changing inventory, often driven by viral trends. You might find:
- Viral Gadgets & Gizmos:
- Beauty & Skincare "Must-Haves":
- Home & Organization Finds:
- Fashion & Accessories:
- Niche Hobby & Craft Supplies:
Apply to TikTok Shop as a Creator (Affiliate Program)
Go to TikTok Shop Creator Center
However, smaller creators can still apply — if you have high-quality videos, you might get approved manually or be invited by brands.
- Log in with your TikTok account
- Fill in your creator profile: upload a profile image, connect your TikTok account, and describe your content
- Choose your niches or product categories you're interested in (e.g., skincare, gadgets, fitness)
- Submit your application
However, smaller creators can still apply — if you have high-quality videos, you might get approved manually or be invited by brands.
In the TikTok app, visit your profile and, using the menu, navigate to Creator Tools. There, you will see the options to sign up for TikTok Shop
Pro Tip: Focus on trending products and categories like gadgets, cosmetics, and life hacks. The more relevant your products, the higher your chances of getting recommendations and making sales.
Blogger experience shows that even without a following, high-quality, honest content can quickly attract views and generate your first commission.
Blogger experience shows that even without a following, high-quality, honest content can quickly attract views and generate your first commission.
TikTok Affiliate Marketing & Pitching Brands: Real Strategies That Work
Beyond TikTok's own creator programs, affiliate marketing is a powerful way to monetize your content, especially if you have a niche where you recommend products or services. Let's look at a real-world example and then dive into how to confidently pitch brands for collaborations.
Real-World Success Story: MakeupShayla & LTK
- Creator: Shayla Mitchell (@MakeupShayla)
- Country: USA
- Niche: Beauty and Fashion
- How She Does It:In her videos, Shayla often features products that her audience can then purchase. She makes these products easily accessible by including LTK links in her Linktree, which is prominently featured in her TikTok bio.
When her followers click these links and make a purchase, Shayla earns a commission. This strategy allows her to generate a steady income from affiliate marketing without relying solely on direct brand sponsorships.
LTK acts as the intermediary, simplifying sales tracking and commission payouts between creators and brands.
Key Takeaway:
This case study demonstrates that even in highly competitive niches like beauty, you can effectively monetize expert content through TikTok affiliate programs by leveraging third-party platforms and strategically integrating affiliate links.
This case study demonstrates that even in highly competitive niches like beauty, you can effectively monetize expert content through TikTok affiliate programs by leveraging third-party platforms and strategically integrating affiliate links.
Purchase process from the customer's side on TikTok
How to Pitch Brands Without Fear (And Actually Get a "Yes")
- The thought of reaching out to brands can be intimidating, especially when you're starting out. But remember, it's a standard business process, not something to dread.
1. Do Your Homework (Preparation is Key to Confidence):
- Thoroughly research the brand, their products, and their target audience.
- Understand why your audience and content style would be a good fit for them.
- This preparation will not only boost your confidence but also allow you to write a highly specific and relevant pitch.
2. Be Clear, Concise, and Direct:
- Brands are busy. Get straight to the point.
- Clearly state who you are, what your TikTok account is about, who your audience is, and what kind of collaboration you're proposing.
3. Use a Template (But Personalize It!):
A template gives you a starting point, but always customize it for each brand. Generic pitches rarely work. (See template below).
A template gives you a starting point, but always customize it for each brand. Generic pitches rarely work. (See template below).
4. Don't Wait for the "Perfect Moment" & Don't Fear Rejection:
- There's no perfect moment. Just start.
- Rejection is a normal part of the process. Not every brand will be a fit, and that's okay. Learn from any feedback (or lack thereof) and keep moving. The more targeted pitches you send, the higher your chances of landing a partnership.
Anti-Example: The "Gimme Free Stuff" Pitch
A common mistake is sending a vague email that essentially says, "Hi, I like your products, send me some for free, and I'll post about it."
A common mistake is sending a vague email that essentially says, "Hi, I like your products, send me some for free, and I'll post about it."
- Why it fails: It shows a lack of research, offers no clear value proposition for the brand, and comes across as unprofessional.
- What brands want to see: How a collaboration can help them achieve their marketing goals (e.g., reach a new demographic, increase brand awareness, drive sales).
1. Use TikTok's Branded Content Tools:
When a collaboration happens, always use TikTok's official tools to disclose sponsored content (e.g., toggling on "Branded content"). This maintains transparency with your audience and complies with platform guidelines, building trust.
2. Be Responsive and Ready to Discuss:
If a brand expresses interest, reply promptly and be prepared to discuss ideas, deliverables, and terms. Professionalism and good communication go a long long way.
When a collaboration happens, always use TikTok's official tools to disclose sponsored content (e.g., toggling on "Branded content"). This maintains transparency with your audience and complies with platform guidelines, building trust.
2. Be Responsive and Ready to Discuss:
If a brand expresses interest, reply promptly and be prepared to discuss ideas, deliverables, and terms. Professionalism and good communication go a long long way.
Pitch Template (Customize This!):
Hi [Brand Contact Person Name, if known, otherwise "Marketing Team"],
My name is [Your Name], and I run the TikTok account @[YourTikTokHandle], where I create [Type of Content - e.g., engaging beauty tutorials, hilarious pet skits, insightful tech reviews] for my audience of [Number] followers, who are primarily [Describe Your Audience - e.g., Gen Z beauty enthusiasts, dedicated dog owners, early tech adopters] aged [Age Range] in [Key Regions, if relevant for the brand].
I've been a genuine admirer of [Brand Name]'s [Mention a specific product or campaign you like and why] and I believe your commitment to [Brand's Value/Mission] strongly resonates with my audience, who often [Mention audience interest relevant to the brand - e.g., ask for recommendations for sustainable makeup, look for durable pet toys, are eager to learn about new gadgets].
I have a few content ideas for a potential collaboration that I believe would perform well on TikTok and introduce [Brand Name] to my engaged community:
My name is [Your Name], and I run the TikTok account @[YourTikTokHandle], where I create [Type of Content - e.g., engaging beauty tutorials, hilarious pet skits, insightful tech reviews] for my audience of [Number] followers, who are primarily [Describe Your Audience - e.g., Gen Z beauty enthusiasts, dedicated dog owners, early tech adopters] aged [Age Range] in [Key Regions, if relevant for the brand].
I've been a genuine admirer of [Brand Name]'s [Mention a specific product or campaign you like and why] and I believe your commitment to [Brand's Value/Mission] strongly resonates with my audience, who often [Mention audience interest relevant to the brand - e.g., ask for recommendations for sustainable makeup, look for durable pet toys, are eager to learn about new gadgets].
I have a few content ideas for a potential collaboration that I believe would perform well on TikTok and introduce [Brand Name] to my engaged community:
- Idea 1: [Briefly describe - e.g., A "Get Ready With Me" featuring your new X product, highlighting its Y benefit.]
- Idea 2: [Briefly describe - e.g., A humorous skit showcasing how your Z product solves a common problem for [Your Audience Type].]
- (Optional) Idea 3: [Briefly describe]
My recent videos on [Similar Topic/Product Type] have achieved [Mention relevant stats - e.g., X views, Y% engagement rate]. You can view my TikTok profile here: [Link to Your TikTok Profile] and my media kit [Optional: Link to Media Kit if you have one].
-Would you be open to a brief chat next week to discuss how we could work together?
-Thank you for your time and consideration.
-Best regards,
[Your Name]
@[YourTikTokHandle]
[Your Email Address]
-Would you be open to a brief chat next week to discuss how we could work together?
-Thank you for your time and consideration.
-Best regards,
[Your Name]
@[YourTikTokHandle]
[Your Email Address]
Where to Find Affiliate Offers and UGC Opportunities
- Affiliate Networks & Marketplaces:
- TikTok Shop Affiliate: The most straightforward option for beginners and pros alike. Access thousands of products, easily add affiliate links to your videos, and earn commissions. Benefits include TikTok's built-in audience and user-friendly integration tools. Great for a quick start in affiliate marketing.
- Admitad, ActionPay, CityAds: Large international affiliate networks with a vast selection of offers (electronics, cosmetics, services, subscriptions). They provide detailed analytics, tracking tools, and commission payouts. Good for finding exclusive offers and higher rates, especially for experienced affiliates.
UGC (User-Generated Content) - Platforms for Finding UGC Creators/Opportunities:
To get started, you’ll need to apply through official platforms that connect creators with brands. Here’s how the process usually works:
TikTok Creator Marketplace / TikTok Shop Affiliate
Tip: Even without followers, you can still build your way in by posting high-quality videos and tagging relevant products — some affiliate access may be granted manually or through third-party brand invitations
- Visit TikTok Creator Marketplace or access TikTok Shop tools directly from your TikTok app (under “Creator Tools” → “TikTok Shop”).
- Submit your account for review by providing your profile link and selecting the niches you're interested in (e.g., beauty, fashion, tech).
- Approval typically requires at least 5,000 followers or a direct invite from TikTok.
Tip: Even without followers, you can still build your way in by posting high-quality videos and tagging relevant products — some affiliate access may be granted manually or through third-party brand invitations
Upfluence
- Apply as a creator at Upfluence.
- The platform lets brands search for influencers based on niche and audience — so make sure your profile is well-optimized.
- If selected, you’ll get offers to create UGC content for product launches, brand awareness campaigns, or social proof assets.
AspireIQ
- Go to AspireIQ’s website and sign up as a creator.
- You’ll fill out a short profile and link your social media accounts.
- Once inside, you can browse active campaigns or wait for brand invitations to collaborate on UGC content like product demos, lifestyle shots, or reviews.
Once you’re approved on any of these platforms, you’ll be able to:
- Access product catalogs
- Select offers
- Add products to your videos using TikTok tools
- Earn commissions ranging from 15–30% or more
- Content Creation Tip:Focus on creating content that looks natural and provides genuine value to your audience, rather than just overtly advertising a product. Videos with sincere reviews, real-life usage demonstrations, and helpful tips build more trust and convert views into sales more effectively.
- Additionally: Automation and New ToolsEmerging services like Rizab, and ClippIt help automate offer selection and ad integration into videos. They simplify working with affiliate programs, allowing creators to quickly find sponsors and scale income efficiently.
UGC Photography: A Valuable Add-On
Photography is an excellent addition to your UGC services, offering quick results that can significantly enhance your revenue. I often bundle it with video, and my most popular package includes one video and three photographs. We'll delve deeper into pricing strategies next week.
Here are examples of my UGC photography:
- This is product photography, focusing solely on the product.
- This is UGC photography, showcasing a user interacting with the product or featuring a person in the image.
Here are examples of my UGC photography:
- This is product photography, focusing solely on the product.
- This is UGC photography, showcasing a user interacting with the product or featuring a person in the image.
The best UGC photography is captured in bright, natural light, ideally near a window or outdoors. Simple white cards can serve as backgrounds, but incorporating real settings or homes adds authenticity, which brands prefer. Zooming in helps achieve natural lighting by positioning the camera close to the product without losing focus, then zooming in slightly.
ORGANIC VS PAID
- 1. UGC for Organic ContentWhat it is: This is content that brands post directly on their own social media pages (TikTok, Instagram, etc.). It's not boosted with ad spend.
The Vibe: Organic content is typically less "salesy" and more focused on entertainment, relatability, or providing value. It aims to build community and brand affinity.
Voiceovers: You're less likely to be asked for a direct, hard-sell voiceover for purely organic content.
Common Examples:
"Get Ready With Me" (GRWM) videos featuring a product.
Aesthetic shots showcasing the product in a lifestyle setting.
Demonstrating how to use a product, often set to a trending audio.
- 2. UGC for Paid Ad Content
- What it is: This is content that brands put advertising budget behind to "boost" it to a much larger, targeted audience as an advertisement on platforms like TikTok, Instagram, or Facebook.
- The Goal: Paid ad content is specifically designed to convert viewers into customers.
- Pricing: You should charge more for Ad Usage Rights (I'll go into detail on this when we discuss rate cards and pricing). This is because the brand is leveraging your content for direct sales and wider reach.
- Structure: Because paid ads aim for conversion, there's often a specific marketing structure you'll need to follow to make the content effective (e.g., hook, problem/solution, benefits, call to action).
Script Writing for UGC: Bringing Your Videos to Life
Sometimes, brands will specifically request a voiceover for your UGC video. When this happens, you'll need to craft a script that not only complements the visuals but also effectively highlights the product's benefits and fits the brand's goals.Sometimes, brands will specifically request a voiceover for your UGC video.
When this happens, you'll need to craft a script that not only complements the visuals but also effectively highlights the product's benefits and fits the brand's goals.
When this happens, you'll need to craft a script that not only complements the visuals but also effectively highlights the product's benefits and fits the brand's goals.
When are Scripts Needed?
- Paid Ad Content: Almost always requires a voiceover, and this script will usually need to follow a specific ad-style structure (like the Hook-Problem/Solution-Benefits-CTA model we'll touch on).
- Organic Content: Some organic content also benefits from a voiceover, especially for product demonstrations, tutorials, or storytelling.
- Working with Brand Briefs:Typically, the brand will provide a brief that includes key information about the product:
- Its functions and features.
- The main benefits for the user.
- Instructions for use.
- Any specific talking points they want you to hit.
Pro Tip for Efficiency:
I highly recommend sending your script to the brand for approval before you start filming. This simple step can save you a ton of time and avoid the frustration of having to reshoot if the script isn't quite what they were looking for.
Using AI for Scriptwriting (Like ChatGPT)
AI tools like ChatGPT can be a fantastic starting point for drafting your scripts. Here’s a prompt structure I often use:
- "I am writing a script for a UGC video for the brand [Brand Name], which offers a range of [Type of Products] products. The goal of the video is to encourage viewers to purchase the product, whilst also educating them on the benefits and functionality of the product.
Please follow this structure:
1. Hook (to grab attention immediately)
2. Problem/Solution (how the product solves a viewer's problem)
3. Benefits of the product (focus on 2-3 key benefits)
4. Call to Action (what you want the viewer to do next)
Here are the key benefits of the product: [List the benefits provided by the brand or that you've identified].
Make the script lighthearted and informal in tone, and ensure it's no longer than 40 seconds when spoken naturally."
Essential Video Examples for Your UGC Portfolio
Soon, we'll focus on actually building out your UGC portfolio. But to create a high-quality portfolio that truly showcases your range and skills to potential brands, you need a variety of video styles.
In this section, I’m breaking down exactly what types of videos you should aim to create and include. Start thinking about making these now so they're ready when it's portfolio time!
In this section, I’m breaking down exactly what types of videos you should aim to create and include. Start thinking about making these now so they're ready when it's portfolio time!
1. Unboxing Video:
- Focus: Product-centric.
- What to Showcase: The packaging (is it luxe, eco-friendly, exciting?), and close-up, detailed shots of the product(s) themselves.
- Film in bright, natural light – quality is paramount for close-ups.
- You can show yourself prepping or setting up the product, often set to a trending audio to make it engaging.
2. Aesthetic Video:
- Focus: Visually pleasing, often blending product shots with lifestyle elements.
- Research is Key: This style heavily relies on current visual trends on TikTok.
- Common Formats: Morning routines, product close-ups with an artistic flair, "Get Ready With Me" (GRWM) videos.
- Environment Matters: Ensure your background is clean, uncluttered, and visually appealing to match the aesthetic vibe.
3. Product Demonstration Video:
- Focus: Showing the product in action.
- What to Include: Clearly demonstrate how to use the product. Incorporate a few close-up shots of the product so viewers can see details as you refer to them.
- Voiceover: This type of video typically benefits greatly from a clear voiceover explaining the steps and benefits as you demonstrate.
4. Testimonial / Review Video:
- Focus: Sharing your personal experience with the product (always positive in a UGC context for a brand).
- Style: Often a "talking head" video where you speak directly to the camera.
- What to Include:
- Your honest (positive) thoughts and feelings about the product.
- You can show "before and after" results if applicable and impactful.
- Intersperse your talking head shots with close-up clips of the product or footage of you using it while your voiceover continues.
5. Vlog-Style Video:
- Focus: Informal, personal, and lifestyle-oriented. The product should be featured naturally within your day-to-day activities rather than being the sole focus.
- Tone: Chatty, relatable, and authentic.
- Voiceover: Often uses a conversational voiceover to narrate your day and how the product fits in.
6. Voiceover-Led Video (General):
- Focus: This is less about a specific type of content (like unboxing) and more about showcasing your ability to create compelling videos driven by a strong script and voiceover.
- Visuals: Needs a variety of high-quality, engaging visuals that perfectly complement and illustrate what's being said in the script. This could be a mix of product shots, lifestyle footage, screen recordings, or even stock footage if appropriate and high quality.
Having a good mix of these video types in your portfolio will demonstrate your versatility and make you a much more attractive UGC creator to brands.
Creating Your UGC Portfolio: Your Professional Showcase
Alright, let's talk about one of the most crucial tools in your UGC creator arsenal: your portfolio. This is your digital resume, your highlight reel, and your primary way to show brands what you can do. A well-crafted portfolio can make all the difference in landing paid collaborations.
This section will guide you through everything you need to include to make yours shine.
This section will guide you through everything you need to include to make yours shine.
- 1. The Title Page: First Impressions Count!This is the very first thing a brand representative will see, so make it look professional and inviting.
- A Great Picture of You: Choose a clear, friendly, and professional-looking photo.
- Your Full Name: Make it prominent.
- Links to Your Social Media Pages: Include clickable icons or clear links to your main platforms (TikTok, Instagram, etc.)
- Contact Information: Your professional email address is a must.
Pro Tip: If you're building your portfolio in a tool like Canva, you can often make icons clickable by selecting the icon, looking for a "link" option (often a chain icon or by right-clicking), and then pasting the URL to your social media profile
- 2. The "About You" Page: Let Your Personality Shine (Briefly!)This is where you give brands a quick snapshot of who you are.
- Short Summary: A brief introduction about yourself.
- Location & Age (Optional but often helpful): Brands sometimes look for creators in specific regions or age demographics.
- Relevant Experience or Qualifications (If any): If you have a background in marketing, photography, video editing, or specific niche expertise (e.g., skincare certification if you're in the beauty niche), mention it briefly. Don't overdo it, keep it concise.
- 3. Video Examples Page: Show, Don't Just Tell!This is the heart of your portfolio. It should feature the amazing video examples you've been creating (like the ones we discussed previously: unboxing, aesthetic, demonstration, etc.)
- Variety is Key: Showcase different styles to demonstrate your versatility.
- Presentation Matters: Consider using "phone mockups" or frames. Many design tools (like Canva) have these in their "elements" section. You can insert a phone frame, then upload your videos and drag-and-drop them into the frame for a clean, professional look.
Playback Settings (Important!): If you're embedding multiple videos on one page (e.g., in a Canva website or PDF), you'll want to control how they play. Look for playback settings for each video. You might want to:
- Turn OFF "auto-replay" so they don't loop endlessly.
- Turn OFF "automatic play" or "play on load" for all but maybe one featured video, so they don't all start blaring at once when a brand opens the page. Let the brand click to play.
- 4. Photography Examples Page: A Picture is Worth a Thousand WordsDon't forget to showcase your photography skills if you're offering this service.
- Curate Your Best Shots: Include examples of both product-focused and lifestyle UGC photography.
- Quality Over Quantity: A few stunning, well-lit photos are better than a dozen mediocre ones.
- 5. "Services You Offer" Page: Clearly State Your CapabilitiesMake it easy for brands to understand what you can do for them. List out the types of content you create, for example:
- Unboxing Videos
- Vlog-Style Content
- Testimonial Videos
- Voiceover Work
- Product Photography (Lifestyle & Studio-style)
- Aesthetic/Trending Videos
- Mention anything else you specialize in or can offer clients (e.g., scriptwriting, basic video editing for repurposing, etc.
- 6. Contact Page (Again!): Make It Easy to Reach YouYes, you had contact info on the title page, but it's smart to have a dedicated contact page at the end as well.
- Repeat Key Info: Include your name, email, and clickable links to your social media.
- Why? It makes it super convenient for a brand to contact you right after they've been impressed by your work, without having to scroll all the way back to the beginning..
TIPS
- Create a free Canva website and include the link in your bio.
- Don't send your portfolio directly to brands; the email is likely to end up in spam. Instead, tell them you have a portfolio if they're interested. This way, they'll at least see your initial work.
- Remember to update your portfolio as you collaborate with more brands.
- Create a free Canva website and include the link in your bio.
- Don't send your portfolio directly to brands; the email is likely to end up in spam. Instead, tell them you have a portfolio if they're interested. This way, they'll at least see your initial work.
- Remember to update your portfolio as you collaborate with more brands.
Creating Your UGC Contract:
Okay, this part might seem a bit daunting, but it's incredibly important: your UGC contract.
- 1. Services Provided: What Exactly Are You Delivering?This is where you spell out, in no uncertain terms, what content you are creating for the client. Be specific!
Examples:
- "One (1) 30-45 second TikTok video featuring [Product Name], demonstrating its use in a lifestyle setting."
- "Three (3) high-resolution UGC-style photographs showcasing [Product Name] in natural lighting."
- "One (1) 15-second TikTok video with voiceover, following the agreed-upon script."
Why it's crucial: This ensures both you and the brand are on the same page about the deliverables, preventing scope creep or disputes about what was promised.
- 2. Payment: The Nitty-Gritty DetailsThis is arguably one of the most critical parts of your contract, as it protects you financially.
Outline Clearly:
- Total Amount: Exactly how much the brand is paying you for the services outlined.
- Payment Method: How they will pay you (e.g., PayPal, bank transfer, Wise).
- Payment Due Date: When the payment should be made (e.g., within 15 days of invoice receipt, 50% upfront and 50% upon delivery, upon contract signing).
Why it's crucial: This section covers you if a brand tries to take the content and then "ghosts" you without payment. It provides a clear agreement on financial terms.
- 3. Usage Rights: How and Where Can the Brand Use Your Content?Usage rights determine how much a brand has to pay for the right to use your content, especially as an advertisement. This is often separate from your base creation fee.
Typical Structure:
- Organic Use: Your base rate might cover the brand posting the content on their own social media channels organically (without paid boosting).
- Paid Ad Use: If the brand wants to use your content as a paid ad (on TikTok, Instagram, Facebook, etc.), you should charge extra. A common approach is:
- An additional 30% (or a range you set) of your base rate per month they want to run it as an ad.
- If they want to use the content for an extended period (e.g., longer than 30-45 days, or in perpetuity), you might charge a higher percentage (e.g., an extra 50% or more of your base rate per month, or a larger buyout fee).
Why it's crucial: This protects you if a brand uses your content for paid advertising without compensating you appropriately or without your knowledge. Clearly defined usage rights are key to fair compensation.
- 4. Content Ownership: Who Owns What You Create?This is arguably one of the most critical parts of your contract, as it protects you financially.
This refers to who holds the intellectual property rights to the content.My Recommendation: State that you (the creator) retain ownership of the content.
Why? This allows you to:
- Use the videos and photos as examples in your portfolio.
- Post the content on your own social media (usually after the brand has posted it, or as agreed upon).
- Brands will typically license the right to use your content based on the agreed-upon usage rights.
- 5. Cancellation Clause: What Happens if Things Go South?This outlines what happens if a brand cancels the project midway through.
Common Practice: If a brand cancels after you've started work (e.g., scripting, initial filming) but before completion, they still owe a portion of the fee, often 50% of the base rate, as a kill fee or cancellation penalty.
Why it's crucial: This compensates you for the time and effort already invested.
- 6. Non-Exclusivity: Keeping Your Options OpenThis clause clarifies that you are free to work with other brands, even those that may sell similar products.
Why it's crucial: Unless a brand is paying you a significant amount for exclusivity (which should be a separate, clearly defined agreement), you shouldn't be limited to working with only them. This allows you to grow your UGC business.
- 7. Indemnity: Legal ProtectionThis is a more legalistic clause but important for protecting yourself.
What it means (in simple terms):
- You are not held responsible for any third-party legal action brought against the brand due to the content itself (assuming you've created it honestly and haven't infringed on any rights yourself).
- It often also includes a mutual agreement that neither you nor the brand will sue each other under certain compromised circumstances (this part can be complex and is best reviewed by a legal eye if you're unsure).
Why it's crucial: It provides a layer of legal protection for both parties.
A Friendly Reminder (Anti-Example in Spirit):
Don't just copy-paste a contract template you find online without understanding what each clause means. While templates are a great starting point, take the time to read through and adapt it to your specific needs and the services you offer.
If a brand sends you a contract, read it very carefully before signing. Don't be afraid to ask questions or suggest amendments if something isn't clear or doesn't feel right. Your contract is there to protect you too!
Don't just copy-paste a contract template you find online without understanding what each clause means. While templates are a great starting point, take the time to read through and adapt it to your specific needs and the services you offer.
If a brand sends you a contract, read it very carefully before signing. Don't be afraid to ask questions or suggest amendments if something isn't clear or doesn't feel right. Your contract is there to protect you too!
Creating Your UGC Invoice
This section is going to take you through everything you need to include in your UGC invoice. You will be happy to know that this is the simplest document to create, so today will be an easy one.
What to include
- Client’s Full Business Name & Email Address
- Your Full Name, Address, Email Address
- The name on your Bank Account
- Your bank sort code & Account number
- Your bank’s Swift Code
- Client’s Full Business Name & Email Address
- Your Full Name, Address, Email Address
- The name on your Bank Account
- Your bank sort code & Account number
- Your bank’s Swift Code
The next section is the part that states all of the items/deliverables that the client is going to be paying for. So state the deliverables, the quantity and the price for each individual one.
You then want to have a section which totals all of these up, including any tax if needed.
Finally you need the invoice number, the date you are sending the invoice, and the date the invoice needs to be paid by. I normally give the client 30 days to pay the invoice.
Make sure that your branding for your invoice matches your other documents, and make it original to you. Be creative!
You then want to have a section which totals all of these up, including any tax if needed.
Finally you need the invoice number, the date you are sending the invoice, and the date the invoice needs to be paid by. I normally give the client 30 days to pay the invoice.
Make sure that your branding for your invoice matches your other documents, and make it original to you. Be creative!
RATES CARD
A Rates Card is a simple document or PDF that lists your prices for different types of content or services you offer as a creator. Think of it as your freelance price menu.
Brands often ask for a rates card to quickly understand:
Brands often ask for a rates card to quickly understand:
- What kind of content you create (e.g. videos, photos, unboxings, testimonials)
- What you charge for each type of content
- Any add-ons or extra services (e.g. usage rights, rush delivery, raw files)
What to include
- Video Rates
- Photography Rates
- Bundles - this should be a mixture of videos + photos at a discounted price to upsell yourself. My most popular bundle is 1 video + 3 photos
- Paid Usage Rights - 30% per month for under 40 days, 50% per month for over 40 days.
- Raw Footage - Unedited clips - 50% of base rate
- Video Rates
- Photography Rates
- Bundles - this should be a mixture of videos + photos at a discounted price to upsell yourself. My most popular bundle is 1 video + 3 photos
- Paid Usage Rights - 30% per month for under 40 days, 50% per month for over 40 days.
- Raw Footage - Unedited clips - 50% of base rate
How to price yourself
Make sure that your branding for your rates card matches your other documents, and make it original to you. Be creative!
- Complete beginner (you’ve never collaborated before, have little to no experience) – gifted only
- Beginner (you’ve done 3–5 gifted collabs but that’s it) – $75–$100 per video
- Experienced beginner (completed at least 10–15 collaborations) – $100–$130 per video
- Advanced (done lots of collabs and are starting to get noticed by brands) – $130–$230 per video
- Expert (worked with over 50 brands and highly experienced) – $250–$380 per video
- Pro (at least a year of experience and a large following) – $380–$1,270 per video
Make sure that your branding for your rates card matches your other documents, and make it original to you. Be creative!
INSTAGRAM PITCH
Even though this guide focuses on TikTok promotion and monetization, Instagram remains one of the most effective platforms for building brand relationships. Many brands still use Instagram as their main channel for scouting creators, reviewing content style, and starting collaborations.
Use your Instagram profile as your portfolio: make sure your content, bio, and highlights reflect your niche and UGC style.
Use your Instagram profile as your portfolio: make sure your content, bio, and highlights reflect your niche and UGC style.
- Instagram Pitching TemplateMake sure that it is personal to the brand and personal to you. Brands will get hundreds of pitches everyday, so make yours stand out!
Here is an example of what you can put:
Hi (brand name) Quick question!
Are you looking to take your brand to the next level and reach a wider audience?
I’m (name) and I’m a UGC creator based in (location) I’m reaching out to you because I do love to create content for your brand! I came across your socials and noticed an opportunity to enhance your content around (product).
I specialise in high quality, authentic content that can help your brand instil trust in your target audience and drive sales. My content is suitable for both organic content and paid ads.
I have a unique approach to creating relatable, authentic content with scripted hooks that are designed to captivate viewers attention within the first 3 seconds.
I have some ideas and examples of my previous work that I would love to share with you is there a marketing email I can contact to discuss what I can provide for your brand?
I am looking forward to hearing from you!
All the best
(your name)
- 📩 Another Example DM Pitch Script for UGC CreatorsHi [Brand Name] team!
I’m a UGC creator who specializes in [your niche, e.g. skincare / fitness / lifestyle content]. I really love your brand — your [mention a specific product or campaign] stood out to me, and I’d be excited to collaborate.
Would it be possible to get the best email to contact your marketing team?
I’d love to send over my portfolio and a few custom ideas tailored to your audience.
Thanks so much,
[your name or handle]
Example: Hi Glossier team!
I’m a UGC creator focused on clean beauty and skincare. I’ve been a fan of your Milky Jelly Cleanser for ages, and I’d love to explore a potential collab.
Could you please share the best email for your partnerships or marketing team?
I’d love to send over my portfolio and some custom ideas!
Thanks so much,
@skincarewithmia
TIPS
- Keep it short and sweet
- Aim to get the brands marketing email
- Don’t pitch too early on in your journey. You need good quality examples first otherwise you are going to get rejected and discouraged.
- Make it personal to the brand, generic pitches get you nowhere
- Make it creative and unique to you! You have to stand out in this industry!
- Keep it short and sweet
- Aim to get the brands marketing email
- Don’t pitch too early on in your journey. You need good quality examples first otherwise you are going to get rejected and discouraged.
- Make it personal to the brand, generic pitches get you nowhere
- Make it creative and unique to you! You have to stand out in this industry!
EMAIL PITCH
You should now have the brands marketing email from pitching to them on instagram. So, here is how to structure your email pitch
Your email pitch should be much longer than your instagram pitch. It should highlight the best aspects of yourself as a creator and what you can offer to the brand! It should be personal to the brand by including what products you are interested in promoting and a couple of initial concept ideas.
The most important thing is that you make it personal to yourself! Brands receive hundreds of pitches every single day, so make sure that yours stands out. Below is my email pitching template, but make sure to customise it to make it personal to you as a creator!
Your email pitch should be much longer than your instagram pitch. It should highlight the best aspects of yourself as a creator and what you can offer to the brand! It should be personal to the brand by including what products you are interested in promoting and a couple of initial concept ideas.
The most important thing is that you make it personal to yourself! Brands receive hundreds of pitches every single day, so make sure that yours stands out. Below is my email pitching template, but make sure to customise it to make it personal to you as a creator!
- Email Pitching TemplateHi, (name)
My name is ... and I am a UGC (User Generated Content) creator based in ... I recently discovered your brand and fell in love with it, your branding/the (product) collection etc.
As a UGC creator, I specialise in creating content that aligns with your brands style and target audience. I know that things TikTok & Instagram Reels and engaging, authentic content is key to building trust with your audience and driving conversions that are on the fence about purchasing a company’s brands.
I am interested in creating short-form video content such as Reels or TikToks, as well as product photography for your social media accounts. These will showcase the beauty and functionality of your products and will include all the key comments that are the fence about purchasing a company’s brands.
User Generated Content is a powerful tool for bridging that gap between your goals and your audience. An engaging and authentic video from a real person can be more convincing than any other form of marketing!
I can create several creative ideas to promote your brands products including:
- Idea 1
- Idea 2
- Idea 3
- Testimonials
- Unboxing
- etc.
I would love to connect to discuss further how to promote your products.
I am looking forward to hearing from you soon.
Kind Regards,
Your Name
TIPS
- Make it personal to you
- Make it specialised to the brand
- Don’t use a generic email subject such as: Your Name X Brand Name: Brands will less likely open this because it is too generic and not intriguing. Think of your subject line like a hook you would use in one of your UGC videos.
- Don’t send your portfolio straight away. This can send your pitch out to the brands spam folder because it’s a link
- Make it personal to you
- Make it specialised to the brand
- Don’t use a generic email subject such as: Your Name X Brand Name: Brands will less likely open this because it is too generic and not intriguing. Think of your subject line like a hook you would use in one of your UGC videos.
- Don’t send your portfolio straight away. This can send your pitch out to the brands spam folder because it’s a link
Sometimes, the brand’s email isn’t listed in their bio or “Email” button. In that case, try:
- Visiting the brand’s official website → check the “Contact,” “About,” or “Press” page
- Looking on their LinkedIn page or Facebook profile
- Searching “[brand name] press contact” or “[brand name] PR email” in Google
ClippIt: networks that pay for videos
ClippIt is a service for automating the creation and monetization of short videos with the ability to integrate advertising and affiliate links.
All these platforms help bloggers without a large audience find sponsors and earn revenue for views and integrations, which is especially important for beginners.
All these platforms help bloggers without a large audience find sponsors and earn revenue for views and integrations, which is especially important for beginners.
Here's a step-by-step plan for working with ClippIt platform
- ClippitStep 1: Sign up for ClippIt and connect your social networks.
Step 2: Use the platform's tools to automatically create short videos based on templates and generate AI content.
Step 3: Integrate affiliate links and ads directly into your video using the built-in features.
Step 4: Automatically post your videos on TikTok, YouTube Shorts, Instagram Reels, and other platforms via ClippIt.
Step 5: Track pageviews, engagement, and revenue statistics in your merchant profile.
Step 6: Optimize your content based on analytics, and scale the number of videos to increase revenue.
Result
- ClippIt - service for automating the creation and publication of videos with the integration of advertising and affiliate links.
Using these platforms together or separately, bloggers without a large audience can find sponsors, create high-quality content, and earn a steady income with minimal effort.
🎯 Where to Start: Based on Your Goals
Aspire
Brand collaboration marketplace
influencity.com
Influencer database + analytics
heepsy.com
Search engine for influencers
creatoriq.com
Enterprise influencer platform
impact.com
CPA / affiliate platform
refersion.com
Affiliate marketing platform
LiketoKnow.it
CPA platform (fashion focus)
modash.io
Open influencer database + stats
viralnation.com
Influencer agency
Want to land brand deals directly?
→ Aspire, Influencity, Heepsy
Strong at selling or affiliate marketing?
→ Impact, Refersion, LTK
Already working with top brands or want to?
→ CreatorIQ, Viral Nation
Want inbound brand offers through platform exposure?
→ Modash, Heepsy
Run a fashion/lifestyle page?
→ LTK, Aspire
→ Aspire, Influencity, Heepsy
Strong at selling or affiliate marketing?
→ Impact, Refersion, LTK
Already working with top brands or want to?
→ CreatorIQ, Viral Nation
Want inbound brand offers through platform exposure?
→ Modash, Heepsy
Run a fashion/lifestyle page?
→ LTK, Aspire
Total:
TikTok Affiliate is an opportunity for content creators to earn money by promoting products and services on TikTok. You don't have to have thousands of subscribers to participate in the affiliate program — the main thing is activity and unique content. You can create videos with products from TikTok Shop and get a commission on sales.
To start working with brands on TikTok, it is important to study their products and target audience, and be concise and specific in your offers. Use official TikTok tools for branded content and follow the reaction of brands.
To search for offers, you can use TikTok Shop Affiliate and other partner networks and marketplaces, such as Admitad, ActionPay, CityAds. They provide convenient access to thousands of products and tools for tracking sales and payouts.
TikTok Affiliate is an opportunity for content creators to earn money by promoting products and services on TikTok. You don't have to have thousands of subscribers to participate in the affiliate program — the main thing is activity and unique content. You can create videos with products from TikTok Shop and get a commission on sales.
To start working with brands on TikTok, it is important to study their products and target audience, and be concise and specific in your offers. Use official TikTok tools for branded content and follow the reaction of brands.
To search for offers, you can use TikTok Shop Affiliate and other partner networks and marketplaces, such as Admitad, ActionPay, CityAds. They provide convenient access to thousands of products and tools for tracking sales and payouts.