90 DAYS OF SOCAL MEDIA CONTENT

  • Month 1: Laying the Foundation & Building Buzz
  • Week 1: Product intro, quick wins, testimonials, tutorials
  • Week 2: Behind the scenes, motivation, freebies, contests, case studies
  • Week 3: Infographics, proof, polls, expert voices, productivity hacks
  • Week 4: Market trends, memes, funnel guides, Q&As, revenue results
  • Month 2: Building Authority & Deeper Engagement
  • Month 3: Driving Sales & Celebrating Community
  • Day 90: Grand finale with special promo
  • Bonus: Link-in-Bio Tool

SOCAL MEDIA CONTENT

Here’s a 90-day social media game plan designed especially for those of you with digital product businesses. Feel free to take these ideas and really make them your own – tweak 'em to perfectly fit your specific product and the audience you're trying to reach.

The golden rule? Keep your content super engaging, genuinely helpful, and always aimed at hitting your marketing goals.

Your 90-Day Social Media Blitz: Content Ideas for Digital Product Sellers
Alright, buckle up!
Here's a 90-day roadmap packed with content ideas specifically designed to help you crush it with your digital product business.

Remember, these are springboards – feel free to mix, match, and morph them to perfectly suit your unique product, your voice, and your amazing audience.

The main goal? Keep it engaging, genuinely valuable, and always laser-focused on your marketing wins!

MONTH 1: Laying the Foundation & Building Buzz

  • Week 1: Introduce & Inspire
    • Day 1: The Big Reveal!
    Introduce your digital product. Clearly explain how it empowers others to sell their digital products like pros. CTA: "Link in bio to learn more!"
    • Day 2: Success Story Spotlight.
    Share a powerful story of someone who used your product and saw amazing results in their own sales. CTA: "Got a win to share? Drop it in the comments!"
    • Day 3: Quick Win Tip.
    Post a super practical tip on optimizing digital product listings for more eyeballs and sales. CTA: "Want more? Download our free guide (link in bio)!"
    • Day 4: Show, Don't Just Tell.

    Share a tutorial video demonstrating a killer technique for promoting or selling digital products. CTA: "Know someone who needs this? Tag 'em!"

    • Day 5: Feature Highlight.

    Shine a light on one specific feature of your product that makes the sales process a breeze. CTA: "See all the features on our website (link in bio)!"

    • Day 6: Video Testimonial Power.

    Post a customer testimonial video – let them share how your product boosted their sales. CTA: "Love our product? We'd love to hear your story!"

    • Day 7: Live Q&A!

    Host a live session. Let followers ask anything about selling digital products and how your product helps. Promote it beforehand! CTA: "Submit your questions for the live!"

Example of storytelling of introducing product
  • Week 2: Deeper Dives & Community Building
    • Day 8: Behind the Scenes.

    Give a peek into how your digital product was created and the "why" behind it. CTA: "What are your biggest insights from building your own products? Share below!"

    • Day 9: Motivation Monday (or any day!).

    Post an inspiring quote about resilience in digital product sales. CTA: "What's your go-to motivational quote? Share it!"

    • Day 10: Valuable Freebie.

    Share an awesome resource (e-book, checklist) with actionable tips for selling digital products. CTA: "Grab your free [resource name] from our website (link in bio)!"

    • Day 11: Giveaway Time!

    Host a contest to win a free copy of your digital product. Encourage tagging! CTA: "Enter to win & tag a friend who'd love this!"

    • Day 12: "Tip of the Day" Series Kick-off.

    Start a daily series sharing one practical tip for improving digital product sales. CTA: "Save this post for later!" (Repeat this CTA daily for the series).

    • Day 13: Case Study Deep Dive.

    Share a case study of a successful digital product launch (yours or someone else's with permission), highlighting strategies and results. CTA: "What are your biggest launch lessons learned?"

    • Day 14: Social Media Selling Tutorial.

    Create a video showing how to use social media effectively to promote digital products. CTA: "Got social media selling questions? Ask away in the comments!"

Example of motivation storytelling which will help warm-up target audience

  • Week 3: Visuals, Proof & Problem Solving
    • Day 15: Infographic Gold.
    Post an infographic or visual guide on creating compelling sales pages. CTA: "Save this for your next sales page design!"
    • Day 16: Relatable Success Story.
    Share a story of a customer with limited sales experience who crushed it with your product. CTA: "Know someone just starting out? Tag them for inspiration!"
    • Day 17: Poll Power.
    Run a poll: "What's your biggest challenge in selling digital products?" Offer solutions based on your expertise. Share results and discuss. CTA: "Vote in our poll & let's find solutions!"
    • Day 18: Expert Endorsement.
    Post a video testimonial from a respected industry expert who used your product. CTA: "What do you think of this expert's take? Share your thoughts!"
    • Day 19: Productivity Hack.
    Share a quick productivity or time-saving tip specifically for digital product sellers. CTA: "What are your best productivity hacks? Spill the beans!"
    • Day 20: Level Up with a Webinar!

    Host a live webinar/workshop on advanced digital product selling strategies. Promote heavily. CTA: "Sign up for our exclusive webinar (link in bio)!"

    • Day 21: Broader Impact Testimonial.

    Share a customer video discussing how your product impacted their overall business growth, not just sales. CTA: "How has building a digital product business impacted you? Share your story!"

Example of Success Story of customers

  • Week 4: Trends, Fun & Personalized Help
    • Day 22: Market Insights Infographic.
    Create a visually appealing infographic with key stats and trends in selling digital products. CTA: "What trends are you seeing in the digital product space?"
    • Day 23: Meme Magic.
    Post a relatable meme or GIF that humorously captures the ups and downs of selling digital products. CTA: "Tag a fellow digital product creator who gets this!"
    • Day 24: Sales Funnel Blueprint.
    Share a step-by-step guide on creating an effective sales funnel, highlighting how your product fits in. CTA: "Save this funnel guide for your next launch!"
    • Day 25: Live Feedback Session.
    Offer personalized feedback on sales strategies for a few selected followers. Get submissions in advance. CTA: "Want personalized feedback? Tell us why in the comments for a chance to be featured!"
    • Day 26: Revenue Growth Case Study.
    Share a case study of a customer who saw significant revenue growth using specific strategies from your product. CTA: "What's your biggest revenue win so far? Let's celebrate!"
    • Day 27: Operations Optimizer Freebie.
    Post a valuable resource (template, worksheet) to help sellers streamline their operations. CTA: "Download your free [resource name] to get organized (link in bio)!"
    • Day 28: Social Media Marketing Q&A.
    Host a live Q&A specifically focused on social media marketing for digital products. CTA: "Got social media questions for selling digital products? Drop them here for our live!"
    • Day 29: Specific Marketing Technique Tutorial.
    Share a tutorial on using email marketing or influencer collaborations to boost sales. CTA: "What's your experience with [email marketing/influencers]? Share your wins or woes!"
    • Day 30: Financial Success Testimonial.
    Post a customer video highlighting the financial success achieved through your product's strategies. CTA: "Tag someone aspiring to build a profitable digital product biz!"

MONTH 2: Building Authority & Deeper Engagement

  • Focus on:
    • More "Pro Tips" series: Quick, digestible advice.
    • Interviews with industry leaders: Borrowed authority.
    • Platform-specific advice: (e.g., "Tips for selling on Etsy vs. your own site").
    • Addressing specific pain points in more detail: (e.g., "Overcoming fear of launching," "Pricing strategies").
    • Behind-the-scenes of your
    • User-Generated Content (UGC) campaigns: Encourage people to share how they use your product.
    • Deeper dives into specific marketing channels: (e.g., "Advanced Email Marketing for Digital Products," "Leveraging Pinterest for Sales").

Example of "Behind-the-scenes" for Building Authority and Deeper Engagement

  • Example Content Ideas for Month 2 (mix and match, repeat successful themes):
    • Day 31-35:

    Blog post shares, highlight key benefits, traffic-driving tutorials, transformation stories, "Pro Tips" series.

    • Day 36-40:

    Video interviews, email marketing guides (with templates!), before & afters, platform polls, motivational content focused on entrepreneurial spirit.

    • Day 41-45:

    Product description tutorials, new success stories, social media ad tips, behind-the-scenes of product updates, another live Q&A.

    • Day 46-50:

    More motivation, sales funnel optimization guides, another webinar on advanced topics, conversion rate success stories, "Key Features & Benefits" infographic.

    • Day 51-55:

    More relatable memes, influencer marketing guides, exponential growth success stories, another live feedback session, expansion case studies.

    • Day 56-60:

    Pricing strategy freebies, email marketing Q&A, video marketing tutorials, financial success testimonials, general positive customer reviews.

Example of more motivation, success story

MONTH 3: Driving Sales & Celebrating Community

  • Focus on:
    • Stronger CTAs for purchase.
    • Limited-time offers or bundles.
    • Highlighting the ROI of your product.
    • Showcasing a wide variety of success stories to appeal to different segments of your audience.
    • Community celebration and engagement.
    • Re-sharing top-performing content from the past two months.
    • Building anticipation for any new offers or product updates.
  • Example Content Ideas for Month 3 (again, adapt and reuse successful formats):
    • Day 61-70:

    More blog shares, benefit highlights, traffic tutorials, transformation stories, "Pro Tips," expert interviews, email campaign guides, before & afters, platform polls, entrepreneurial motivation. (Notice the pattern? Consistency with variation!)

    • Day 71-80:

    Product description tutorials, success stories tackling specific challenges, social media ad tips (with free guide CTA), behind-the-scenes of your current projects, live Q&A, more motivational content, sales funnel guides, another advanced webinar, conversion rate testimonials, "Social Media Selling Strategies" infographic.

    • Day 81-89:

    More memes, content marketing guides (with free plan CTA), significant growth success stories, live feedback sessions, expansion case studies, pricing strategy freebies, email marketing Q&As, video marketing tutorials, more financial success testimonials.

    • Day 90:

    Grand Finale! Celebrate completing your 90-day content series! Offer a special discount, bonus, or bundle for your digital product. Make it a limited-time offer to create urgency. CTA: "You made it through 90 days with us! To celebrate, grab [Your Product] at a special price for the next 48 hours ONLY! Link in bio!"

BONUS: Best Link-in-Bio Tools for Selling Digital Products

  • Stan Store
    Great for selling digital products, creating courses, funnels, upsells, and emailing customers. Offers a free trial, then paid tiers.
  • Pensight
    Sell digital products and host/sell courses completely FREE. Upgrade for features like payment plans.
  • Beacons AI
    Sell digital products and email customers for free. Affordable upgrades are available for more features.

Conclusion

This 90-day social media plan gives digital product creators a complete framework for consistent growth, authority building, and ultimately—sales.

By combining storytelling, education, community engagement, and clear CTAs, you can create a content ecosystem that not only attracts your ideal audience but also converts them into loyal customers.

The key? Stay consistent, stay valuable, and always keep testing what resonates best with your people.
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